Paris
12 Rue Saint-Honoré
The original — six chairs, one skylight.
Our Story · Est. 2018
A hair atelier
without a template.
Maison Noir began as a quiet rebellion — against factory salons, against algorithmic beauty, against choosing between craft and progress.
- Founded
- 2018
- Ateliers
- 3
- Records
- 200k
Maison Noir
8
Years
3
Ateliers
12
Master stylists
200k+
Records
2018 — Paris
A studio built on two obsessions.
Founder Ines Rao trained under Christophe Robin before opening the first Maison Noir on Rue Saint-Honoré. Her thesis was simple: a stylist's intuition is irreplaceable, but their memory shouldn't be.
Six years later, our proprietary AI has learned from 200,000 client outcomes — not to replace the stylist, but to give them a memory that spans an entire craft.
“We wanted to build the salon we would want to visit — patient, precise, and quietly modern.”
01
Craft first
Every stylist trains for two years before touching a chair at Maison Noir. And continues, every quarter, for the rest of their career.
02
Intelligence, quietly
AI is a tool for the stylist — never a replacement for the guest's voice. It remembers so you don't have to.
03
One standard
Whether Paris, Bombay or New York — every atelier holds the same signature, the same formulas, the same unhurried welcome.
A timeline
Eight years,
quietly.
2018
Paris
The first chair
Ines Rao signs a lease on Rue Saint-Honoré. The atelier opens with four stylists and a hand-written appointment book.
2020
Paris
The colour library
We begin documenting every formula, every guest, every outcome — the earliest version of what would become the Maison Noir model.
2022
Bombay
The second atelier
A ground-floor space in Colaba. Nadia Haddad joins as senior colourist, bringing a decade of correction work.
2024
New York
SoHo opens
84 Mercer Street. Twelve chairs. The Yuki Tanaka bob becomes a house signature.
2026
Everywhere
AI meets the atelier
After six years of quiet training, our in-house model launches — a memory the stylist owns, not the platform.
Our locations
Three ateliers,
one signature.
Bombay
Ground Floor, Colaba
Ten chairs, marble everything.
New York
84 Mercer Street, SoHo
Twelve chairs, cast-iron windows.
Written about in
Vogue ParisBritish GQAnOtherT MagazineEllei-DVanity Fair
Come visit